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Special Issues

  • 2020 October (Vol.53)

  • Special Issues SMG 3564
    I SEOUL U 2020 October No.53'Thank You So Much' Campaign Together with Pinkfong & Baby Shark The Seoul Metropolitan Government (SMG) is launching its “Thank You So Much!”
 campaign for a month starting Mon, Oct. 12 to console those who are exhausted due
to the prolonged COVID-19 pandemic while thanking and cheering on its citizens for
their active participation in overcoming COVID-19 by complying with the national and
municipal guidelines on social distancing as well as the special disease control and
prevention measures during Chuseok. This campaign features Pinkfong and Baby
Shark, who were appointed as Seoul’s brand ambassadors. The campaign was planned
by taking inspiration from the song “Thank You So Much!” made back in July, and it
will be presented in various ways—including the display of “Thank you so much!” as
well as installation of 3-meter-tall statues of Pinkfong and Baby Shark in Seoul Plaza,
and exhibition of pink lights to convey the message “Let’s all cheer on!”
The campaign’s song was produced and released in late July as a remake using the
melody of the original global hit song “Baby Shark” that features the two brand
ambassadors of Seoul, Pinkfong and Baby Shark. The modified lyrics include a message
of gratitude to citizens who are fighting COVID-19 by observing disinfection rules for
disease control and prevention, such as wearing face masks and social distancing in
everyday life. Links to video :  https://youtu.be/_6N0gN_VTNo (Seoul) https://youtu.be/vTCqoh8oc9U (Pinkfong) Seoul’s brand ambassadors Pinkfong and Baby Shark will be standing as 3-meter-tall
statues as part of the Seoul Plaza’s I·SEOUL·U installation and the message “Thank You
So Much for Fighting COVID-19 Together!” will be displayed in Korean on the grass lawn
to thank those who have voluntarily followed disease control and prevention protocols
in daily life.
In addition, parts of Seoul will be colored in warm pink lights. Following the blue light campaign
 from this past April that was held to show appreciation for health care professionals,
this pink light campaign will show appreciation for citizens with the visually soothing color
of Pinkfong. Five major facilities that symbolize Seoul (Seoul City Hall, Namsan Seoul Tower,
DDP, Sejong Center for the Performing Arts, and Sebitseom Floating Island) will be lit up
with pink lights and show messages of support starting after dark on Mon, Oct. 12.Copyright ⓒ SEOUL METROPOLITAN GOVERNMENT ALL RIGHTS RESERVED.

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