On the occasion of the international festival that is the 2018 FIFA World Cup, Seoul City organized a global street cheering event especially for foreign tourists, foreign students, multicultural families, and other foreigners staying in Seoul. This was organized in an effort to offer them an opportunity to experience Korea’s passionate and united cheering culture, and widely promote the image of Korea’s mature sense of citizenship.
During the preliminary round’s “Korea vs. Mexico” match on June 23 (Sat.) – 24 (Sun.), heated cheering featuring a group of approximately 500 foreigners took place at the large screen that was installed at Seoul Plaza for the occasion. Other various events were also organized such as the “2018 KPOP Cover Dance Festival.”