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  • 2016 Seoul Metropolitan Government Official Website User Satisfaction Survey

  • SMG 972

    2016 Seoul Metropolitan Government
    Official Website User Satisfaction Survey

    1Through which channels do you usually get information on the culture, tourism, transportation, housing, and welfare of Seoul City? Please indicate the TWO CHANNELS you use the most in order of importance.

    • Mass media (TV, newspaper, etc.)
      3%
    • Internet (news or searches via portal sites)
      33%
    • Social media (Twitter, Facebook, etc.)
      34%
    • Seoul Metropolitan Government’s official website
      22%
    • Promotional materials (brochures) on Seoul City
      3%
    • Public institutions (embassies, cultural centers, etc.)
      1%
    • Acquaintances (friends, colleagues, etc.)
      5%
    • Other
      3

    2How would you rate your interest in information about Seoul, including information regarding Seoul’s culture, tourism, transportation, housing, and welfare?

    • I am very interested in it
      88%
    • I am mildly interested in
      12%
    • I am not interested in it.
      0%
    • I am not interested in it at all
      0%

    3What kind of information about Seoul interests you the most? Please state TWO AREAS that interest you the most in order of importance.

    • Culture/tourism
      42%
    • Transportation
      8%
    • Homes/housing
      2%
    • Health/medical services
      4%
    • Education
      17%
    • Environment
      12%
    • Welfare
      1%
    • Economy/employment/business
      12%
    • Other
      35

    4How often do you visit the official English website of Seoul Metropolitan Government?

    • Almost every day
      21%
    • 3-4 times a week
      34%
    • 1-2 times a week
      17%
    • Once every 2 weeks
      11%
    • Once a month
      8%
    • 1-2 times a year
      9%
    • Less than 1-2 times a year
      1%

    5What is the main purpose of your visits to websites affiliated with Seoul Metropolitan Government?

    • To acquire information about tourism in Seoul
      60%
    • To do business related to Seoul City
      1%
    • To acquire information about life (e.g. culture, etc.) in Seoul
      32%
    • To acquire information, such as important news, about Seoul
      6%
    • Other
      6

    6Overall, how would you rate your level of satisfaction with the website from your experiences on websites affiliated with Seoul Metropolitan Government?

    • Very satisfied
      66%
    • Slightly satisfied
      29%
    • Neither satisfied nor dissatisfied
      5%
    • Neither satisfied nor dissatisfied
      0%
    • Very dissatisfied
      0%

    7Please answer the following questions regarding some details of the official English website of Seoul Metropolitan Government.

    7-1  The overall design and look of the website is well done.

    • Strongly agree
      26%
    • Agree
      63%
    • Neither agree nor disagree
      2%
    • Disagree
      8%
    • Strongly disagree
      0%

    7-2  There is a variety of useful information on the website.

    • Strongly agree
      36%
    • Agree
      56%
    • Neither agree nor disagree
      9%
    • Disagree
      0%
    • Strongly disagree
      0%

    7-3  It is easy to search for and find information.

    • Strongly agree
      30%
    • Agree
      55%
    • Neither agree nor disagree
      7%
    • Disagree
      8%
    • Disagree
      0%

    7-4  The website well represents the image of Seoul.

    • Strongly agree
      32%
    • Agree
      52%
    • Neither agree nor disagree
      15%
    • Disagree
      1%
    • Strongly disagree
      0%

    7-5  There is a substantial amount of communication and participation on the message boards and forums.

    • Strongly agree
      15%
    • Agree
      52%
    • Neither agree nor disagree
      23%
    • Disagree
      9%
    • Strongly disagree
      1%

    7-6  Access to the website is easy and user-friendly.

    • Strongly agree
      38%
    • Agree
      52%
    • Neither agree nor disagree
      4%
    • Disagree
      7%
    • Strongly disagree
      0%

    8The following questions are related to the functions of the official English website of Seoul Metropolitan Government as well as other affiliated websites.

    8-1  It is easy to find and connect to websites of related organizations, such as district office websites, from the official English website.

    • Strongly agree
      22%
    • Agree
      61%
    • Neither agree nor disagree
      13%
    • Disagree
      3%
    • Strongly disagree
      1%

    8-2  The official English website and social media sites are well integrated.

    • Strongly agree
      30%
    • Agree
      61%
    • Neither agree nor disagree
      8%
    • Disagree
      1%
    • Strongly disagree
      0%

    8-3  Connection to the official English website is fast and pages open quickly.

    • Strongly agree
      31%
    • Agree
      50%
    • Neither agree nor disagree
      10%
    • Disagree
      9%
    • Strongly disagree
      0%

    9What do you believe should be given priority consideration in order to make the official English website of Seoul Metropolitan Government more convenient?

    • Overall design
      17%
    • Increasing communication by adding a social media function
      25%
    • Information update period (variety of information)
      20%
    • Quality of the contents (accurate and sufficient information)
      12%
    • Easy and quick information search
      7%
    • Addition of application functions, such as Internet map and virtual reality
      9%
    • Optimization for mobile devices
      8%
    • Other
      10

    10What other information or services would you like to see on the official English website of Seoul Metropolitan Government in the future? Please include details below.

    10-1  News on Seoul’s mayor.

    • 771

    10-2  Culture/tourism information.

    • 769

    10-3  Subway, bus, and other transportation information.

    • 765

    10-4  House/residence information.

    • 762

    10-5  Health/medical/welfare information.

    • 759

    10-6  Education information.

    • 757

    10-7  Job/business/investment information.

    • 753

    10-8  Other information.

    • 753

     
     


     

    Survey on the Seoul Brand ‘I·SEOUL·U’

    1How familiar are you with the Seoul brand, I·SEOUL·U?

    • I am very familiar with it.
      68%
    • I am somewhat familiar with it.
      21%
    • I have heard about it.
      8%
    • I am not very familiar with it.
      3%
    • I have never heard of it.
      0%

    2How did you hear about the Seoul brand?

    • Mass media (TV, newspaper, radio, etc.)
      7%
    • Internet (search engine, news, etc.)
      17%
    • Social Media (Facebook, Weibo, etc.)
      43%
    • Seoul Metropolitan Government’s official website
      26%
    • City/Autonomous District related events, brochures, newsletters, sculptures, etc.
      4%
    • Other
      11
    • I have not heard of it (for participants who selected response ④ or ⑤ of Question 1)
      2%

    3How favorable of an impression do you have of the Seoul Brand I·SEOUL·U?

    • Very favorable
      58%
    • Somewhat favorable
      40%
    • Somewhat unfavorable
      1%
    • Very unfavorable
      1%

    4How much do you think the Seoul Brand I·SEOUL·U contributes to the enhancement of Seoul’s image?

    • Contributes a lot
      57%
    • Somewhat contributes
      37%
    • Contributes slightly
      5%
    • Does not contribute at all
      1%

    5How much do you think the Seoul brand I·SEOUL·U will be helpful in advertising Seoul to foreign tourists?

    • Very helpful
      61%
    • Somewhat helpful
      32%
    • Slightly helpful
      5%
    • Not helpful at all
      2%

    6If various products like clothes, bags, miscellaneous goods, etc. with the Seoul brand I·SEOUL·U were to be created with similar prices and quality of products created by other private companies, how willing would you be to buy them?

    • Very willing to buy them
      23%
    • Willing to buy them occasionally.
      38%
    • Somewhat willing to buy them
      21%
    • Not willing to buy them
      18%


     


     

    ※ The following questions request information on the personal characteristics of respondents. The answers will be used for statistical purposes only.

     Name

    • 748

     E-mail

    • 746

     Gender

    • Male
      26%
    • Female
      74%

     Age

    • Teens
      5%
    • 20s
      57%
    • 30s
      22%
    • 40s
      8%
    • 50s or older
      8%

     Nationality

    • 744

     Residence

    • Living in Korea
      26%
    • Living in the other country
      74%

     Occupation

    • Professional/ office worker/ manager/ professional technician
      24%
    • Production worker/ technician/ service worker
      12%
    • Self-employed
      11%
    • Housewife
      8%
    • Student
      38%
    • Military officer/ diplomat/ civil servant
      0%
    • Other
      48

     Concert Attendance

    • I want to attend the concert.
      44%
    • I cannot attend the concert.
      56%