2015 User Satisfaction Survey of Seoul Metropolitan Government’s Official Website

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(1) Interest in Seoul City’s Administration

1Through which channels do you usually get information on the culture, tourism, transportation, housing, and welfare of Seoul City? Please indicate the two channels you use the most.

  • Mass media (e.g. TV, newspaper, etc.)
    23%
  • Internet (e.g. news and searches through portal sites)
    41%
  • Social media (e.g. Twitter, Facebook, etc.)
    27%
  • Seoul Metropolitan Government’s official website
    7%
  • Promotional materials (e.g. brochures) on Seoul City
    0%
  • Public institutions (e.g. embassies, cultural centers, etc.)
    0%
  • Acquaintances (e.g. friends, colleagues, etc.)
    1%
  • Others
    3

2How would you rate your interest in information about Seoul City, including information regarding culture, tourism, transportation, housing, welfare, etc.?

  • I am very interested in it.
    97%
  • I am slightly interested in it.
    3%
  • I am not interested in it.
    1%
  • I am not interested in it at all.
    0%

3What kind of information about Seoul City interests you the most? Please state two areas that interest you the most.

  • Culture/tourism
    60%
  • Transportation
    8%
  • Homes/housing
    2%
  • Health/medical services
    3%
  • Education
    9%
  • Environment
    4%
  • Welfare
    1%
  • Economy/employment/business
    10%
  • Others
    11

(2) Website Content

1What are the two most useful categories in the “Get to Know Us” section (http://english.seoul.go.kr/get-to-know-us/seoul-views/)?

  • Significance of Seoul
    39%
  • Mayor's Office
    4%
  • City Hall
    5%
  • The Ranking of Seoul
    5%
  • Statics of Seoul
    7%
  • Seoul News
    40%

1-1In the “Get to Know Us” section (http://english.seoul.go.kr/get-to-know-us/seoul-views/), to which category do you think more information should be added?

  • Significance of Seoul
    54%
  • Mayor's Office
    12%
  • City Hall
    6%
  • The Ranking of Seoul
    7%
  • Statics of Seoul
    7%
  • Seoul News
    15%

2What are the two most useful categories of information in the “Policy Information” section (http://english.seoul.go.kr/policy-information/key-policies/)?

  • Key Policies
    6%
  • International Exchange
    15%
  • Urban Planning
    3%
  • Economy
    6%
  • Traffic
    2%
  • Environment & Energy
    1%
  • Culture & Tourism
    39%
  • Welfare & Health & Security
    25%
  • Education & Women & Children
    2%

2-1In the “Policy Information” section (http://english.seoul.go.kr/policy-information/key-policies/), to which category do you think more information should be added?

  • Key Policies
    40%
  • International Exchange
    7%
  • Urban Planning
    2%
  • Economy
    8%
  • Traffic
    3%
  • Environment & Energy
    3%
  • Culture & Tourism
    14%
  • Welfare & Health & Security
    9%
  • Education & Women & Children
    14%

3What are the two most useful categories of information in the “Life Information” section (http://english.seoul.go.kr/life-information/visit-to-seoul/)?

  • Visit to Seoul
    20%
  • Residence
    5%
  • Work
    6%
  • Transportation Information
    5%
  • Culture & Enjoy
    31%
  • Natural Attractions
    24%
  • Health & Welfare
    1%
  • Education & Studying in Seoul
    8%

3-1In the “Life Information” section (http://english.seoul.go.kr/life-information/visit-to-seoul/), to which category do you think should more information should be added?

  • Visit to Seoul
    8%
  • Residence
    5%
  • Work
    12%
  • Transportation Information
    9%
  • Culture & Enjoy
    9%
  • Natural Attractions
    48%
  • Health & Welfare
    0%
  • Education & Studying in Seoul
    8%

4Are you satisfied with the usefulness of the “Speaking Korean” section (http://english.seoul.go.kr/category/community/speaking-korean/)?

  • Very satisfied
    75%
  • Slightly satisfied
    22%
  • Not particularly satisfied
    3%
  • Not satisfied at all
    1%

5What other information would you like the official English website to offer?

  •  
    321

(3) Use of Seoul Metropolitan Government’s Official English Website

1Are you currently a member of the official English website?

  • Yes
    43%
  • No
    57%

2Which device do you usually use to access the official English website?

  • PC
    85%
  • Mobile device
    12%
  • Tablet PC
    3%

3How do you usually navigate to the official English website?

  • I bookmarked the website.
    30%
  • I go to the website by using a search engine.
    12%
  • I type the website address directly into the browser.
    58%
  • Others
    3

4On average, how often do you visit the official English website in one month?

  • Less than once a month
    6%
  • 1-2 times
    55%
  • 3-5 times
    21%
  • 6-9 times
    9%
  • More than 10 times
    9%

5What is your main purpose for visiting the official English website?

  • To acquire up-to-date information about Seoul City
    60%
  • To acquire information about life (e.g. culture, etc.) in Seoul
    21%
  • To acquire information about tourism in Seoul
    18%
  • To do business related to Seoul City
    0%
  • Others
    4

6When searching for information on Seoul Metropolitan Government’s official English website, what search terms do you use most often? Please state one or two search words.

  •  
    317

7In terms of accessibility, design, and content, how satisfied are you with Seoul Metropolitan Government’s official English website?

  • Very satisfied
    80%
  • Slightly satisfied
    16%
  • Neither satisfied nor dissatisfied
    2%
  • Slightly dissatisfied
    2%
  • Very dissatisfied
    1%

(4) Desired Changes to Seoul Metropolitan Government’s Official English Website

1What steps do you think need to be taken to ensure the ease of use of Seoul Metropolitan Government’s official English website and promote greater interaction between the visitors of the official English website and those of other websites?

1-1The comments section should be improved.

  • Strongly agree
    11%
  • Agree
    78%
  • Neither agree nor disagree
    10%
  • Disagree
    1%
  • Strongly disagree
    0%

1-2Online events should be held frequently.

  • Strongly agree
    41%
  • Agree
    54%
  • Neither agree nor disagree
    5%
  • Disagree
    0%
  • Strongly disagree
    0%

1-3There should be more bulletin boards and communities

  • Strongly agree
    26%
  • Agree
    65%
  • Neither agree nor disagree
    9%
  • Disagree
    0%
  • Strongly disagree
    0%

1-4The website’s links with social media, including social log-in, should be strengthened.

  • Strongly agree
    23%
  • Agree
    68%
  • Neither agree nor disagree
    8%
  • Disagree
    1%
  • Strongly disagree
    0%

2What two factors should be considered the most regarding improving the convenience of visitors to Seoul Metropolitan Government’s official English website?

  • Overall improvement of design
    33%
  • Increasing communication by adding a social media function
    16%
  • Update to include the latest information
    15%
  • Accurate and diverse information (content)
    5%
  • Easy and quick information search
    14%
  • Addition of application functions, such as Internet map and virtual reality
    10%
  • Optimization for mobile devices
    5%
  • Others
    11

3Please state any change that you would like to see made to Seoul Metropolitan Government’s official English website.

  •  
    315

※ The following questions are requesting information regarding the respondent’s characteristics. The answers will be used for statistical purposes only.

 Gender

  • Male
    41%
  • Female
    59%

 Age

  • Teens
    4%
  • 20s
    45%
  • 30s
    23%
  • 40s
    11%
  • 50s or older
    17%

 Nationality

  •  
    315

 Occupation

  • Professional/ office worker/ manager/ professional technician
    20%
  • Production worker/ technician/ service worker
    14%
  • Self-employed
    18%
  • Housewife
    12%
  • Student
    32%
  • Military officer/ diplomat/ civil servant
    2%
  • Others
    6

▣ The following information is needed in order to provide a gift via a prize draw. It will be used only for the purpose of providing the gift.

 Respondent’s name

  •  
    315

 Respondent’s e-mail

  •  
    315

※ Thank you so much for your participation! The information contained in this survey will serve as a valuable resource in improving Seoul Metropolitan Government’s official English website.