Promotion

A A
  • 2015 User Satisfaction Survey of Seoul Metropolitan Government’s Official Website

    SMG 2339
  • research_E

    (1) Interest in Seoul City’s Administration

    1Through which channels do you usually get information on the culture, tourism, transportation, housing, and welfare of Seoul City? Please indicate the two channels you use the most.

    • Mass media (e.g. TV, newspaper, etc.)
      23%
    • Internet (e.g. news and searches through portal sites)
      41%
    • Social media (e.g. Twitter, Facebook, etc.)
      27%
    • Seoul Metropolitan Government’s official website
      7%
    • Promotional materials (e.g. brochures) on Seoul City
      0%
    • Public institutions (e.g. embassies, cultural centers, etc.)
      0%
    • Acquaintances (e.g. friends, colleagues, etc.)
      1%
    • Others
      3

    2How would you rate your interest in information about Seoul City, including information regarding culture, tourism, transportation, housing, welfare, etc.?

    • I am very interested in it.
      97%
    • I am slightly interested in it.
      3%
    • I am not interested in it.
      1%
    • I am not interested in it at all.
      0%

    3What kind of information about Seoul City interests you the most? Please state two areas that interest you the most.

    • Culture/tourism
      60%
    • Transportation
      8%
    • Homes/housing
      2%
    • Health/medical services
      3%
    • Education
      9%
    • Environment
      4%
    • Welfare
      1%
    • Economy/employment/business
      10%
    • Others
      11

    (2) Website Content

    1What are the two most useful categories in the “Get to Know Us” section (http://english.seoul.go.kr/get-to-know-us/seoul-views/)?

    • Significance of Seoul
      39%
    • Mayor's Office
      4%
    • City Hall
      5%
    • The Ranking of Seoul
      5%
    • Statics of Seoul
      7%
    • Seoul News
      40%

    1-1In the “Get to Know Us” section (http://english.seoul.go.kr/get-to-know-us/seoul-views/), to which category do you think more information should be added?

    • Significance of Seoul
      54%
    • Mayor's Office
      12%
    • City Hall
      6%
    • The Ranking of Seoul
      7%
    • Statics of Seoul
      7%
    • Seoul News
      15%

    2What are the two most useful categories of information in the “Policy Information” section (http://english.seoul.go.kr/policy-information/key-policies/)?

    • Key Policies
      6%
    • International Exchange
      15%
    • Urban Planning
      3%
    • Economy
      6%
    • Traffic
      2%
    • Environment & Energy
      1%
    • Culture & Tourism
      39%
    • Welfare & Health & Security
      25%
    • Education & Women & Children
      2%

    2-1In the “Policy Information” section (http://english.seoul.go.kr/policy-information/key-policies/), to which category do you think more information should be added?

    • Key Policies
      40%
    • International Exchange
      7%
    • Urban Planning
      2%
    • Economy
      8%
    • Traffic
      3%
    • Environment & Energy
      3%
    • Culture & Tourism
      14%
    • Welfare & Health & Security
      9%
    • Education & Women & Children
      14%

    3What are the two most useful categories of information in the “Life Information” section (http://english.seoul.go.kr/life-information/visit-to-seoul/)?

    • Visit to Seoul
      20%
    • Residence
      5%
    • Work
      6%
    • Transportation Information
      5%
    • Culture & Enjoy
      31%
    • Natural Attractions
      24%
    • Health & Welfare
      1%
    • Education & Studying in Seoul
      8%

    3-1In the “Life Information” section (http://english.seoul.go.kr/life-information/visit-to-seoul/), to which category do you think should more information should be added?

    • Visit to Seoul
      8%
    • Residence
      5%
    • Work
      12%
    • Transportation Information
      9%
    • Culture & Enjoy
      9%
    • Natural Attractions
      48%
    • Health & Welfare
      0%
    • Education & Studying in Seoul
      8%

    4Are you satisfied with the usefulness of the “Speaking Korean” section (http://english.seoul.go.kr/category/community/speaking-korean/)?

    • Very satisfied
      75%
    • Slightly satisfied
      22%
    • Not particularly satisfied
      3%
    • Not satisfied at all
      1%

    5What other information would you like the official English website to offer?

    •  
      321

    (3) Use of Seoul Metropolitan Government’s Official English Website

    1Are you currently a member of the official English website?

    • Yes
      43%
    • No
      57%

    2Which device do you usually use to access the official English website?

    • PC
      85%
    • Mobile device
      12%
    • Tablet PC
      3%

    3How do you usually navigate to the official English website?

    • I bookmarked the website.
      30%
    • I go to the website by using a search engine.
      12%
    • I type the website address directly into the browser.
      58%
    • Others
      3

    4On average, how often do you visit the official English website in one month?

    • Less than once a month
      6%
    • 1-2 times
      55%
    • 3-5 times
      21%
    • 6-9 times
      9%
    • More than 10 times
      9%

    5What is your main purpose for visiting the official English website?

    • To acquire up-to-date information about Seoul City
      60%
    • To acquire information about life (e.g. culture, etc.) in Seoul
      21%
    • To acquire information about tourism in Seoul
      18%
    • To do business related to Seoul City
      0%
    • Others
      4

    6When searching for information on Seoul Metropolitan Government’s official English website, what search terms do you use most often? Please state one or two search words.

    •  
      317

    7In terms of accessibility, design, and content, how satisfied are you with Seoul Metropolitan Government’s official English website?

    • Very satisfied
      80%
    • Slightly satisfied
      16%
    • Neither satisfied nor dissatisfied
      2%
    • Slightly dissatisfied
      2%
    • Very dissatisfied
      1%

    (4) Desired Changes to Seoul Metropolitan Government’s Official English Website

    1What steps do you think need to be taken to ensure the ease of use of Seoul Metropolitan Government’s official English website and promote greater interaction between the visitors of the official English website and those of other websites?

    1-1The comments section should be improved.

    • Strongly agree
      11%
    • Agree
      78%
    • Neither agree nor disagree
      10%
    • Disagree
      1%
    • Strongly disagree
      0%

    1-2Online events should be held frequently.

    • Strongly agree
      41%
    • Agree
      54%
    • Neither agree nor disagree
      5%
    • Disagree
      0%
    • Strongly disagree
      0%

    1-3There should be more bulletin boards and communities

    • Strongly agree
      26%
    • Agree
      65%
    • Neither agree nor disagree
      9%
    • Disagree
      0%
    • Strongly disagree
      0%

    1-4The website’s links with social media, including social log-in, should be strengthened.

    • Strongly agree
      23%
    • Agree
      68%
    • Neither agree nor disagree
      8%
    • Disagree
      1%
    • Strongly disagree
      0%

    2What two factors should be considered the most regarding improving the convenience of visitors to Seoul Metropolitan Government’s official English website?

    • Overall improvement of design
      33%
    • Increasing communication by adding a social media function
      16%
    • Update to include the latest information
      15%
    • Accurate and diverse information (content)
      5%
    • Easy and quick information search
      14%
    • Addition of application functions, such as Internet map and virtual reality
      10%
    • Optimization for mobile devices
      5%
    • Others
      11

    3Please state any change that you would like to see made to Seoul Metropolitan Government’s official English website.

    •  
      315

    ※ The following questions are requesting information regarding the respondent’s characteristics. The answers will be used for statistical purposes only.

     Gender

    • Male
      41%
    • Female
      59%

     Age

    • Teens
      4%
    • 20s
      45%
    • 30s
      23%
    • 40s
      11%
    • 50s or older
      17%

     Nationality

    •  
      315

     Occupation

    • Professional/ office worker/ manager/ professional technician
      20%
    • Production worker/ technician/ service worker
      14%
    • Self-employed
      18%
    • Housewife
      12%
    • Student
      32%
    • Military officer/ diplomat/ civil servant
      2%
    • Others
      6

    ▣ The following information is needed in order to provide a gift via a prize draw. It will be used only for the purpose of providing the gift.

     Respondent’s name

    •  
      315

     Respondent’s e-mail

    •  
      315

    ※ Thank you so much for your participation! The information contained in this survey will serve as a valuable resource in improving Seoul Metropolitan Government’s official English website.

View Comments (0)

Comments

0 / 300