2015 Seoul Metropolitan Government Official Website User Satisfaction Survey

survey_main(수정)

2015 Seoul Metropolitan Government Official Website
User Satisfaction Survey

1Through which channels do you usually get information on the culture, tourism, transportation, housing, and welfare of Seoul City? Please indicate the TWO CHANNELS you use the most in order of importance.

  • Mass media (TV, newspaper, etc.)
    7%
  • Internet (news or searches via portal sites)
    32%
  • Social media (Twitter, Facebook, etc.)
    28%
  • Seoul Metropolitan Government’s official website
    18%
  • Promotional materials (brochures) on Seoul City
    7%
  • Public institutions (embassies, cultural centers, etc.)
    2%
  • Acquaintances (friends, colleagues, etc.)
    5%
  • Other
    8

2How would you rate your interest in information about Seoul, including information regarding Seoul’s culture, tourism, transportation, housing, and welfare?

  • I am very interested in it
    94%
  • I am mildly interested in it
    5%
  • I am not interested in it
    2%
  • I am not interested in it at all
    0%

3What kind of information about Seoul interests you the most? Please state TWO AREAS that interest you the most in order of importance.

  • Culture/tourism
    48%
  • Transportation
    11%
  • Homes/housing
    2%
  • Health/medical services
    4%
  • Education
    7%
  • Environment
    19%
  • Welfare
    1%
  • Economy/employment/business
    6%
  • Other
    51

4How often do you visit the official English website of Seoul Metropolitan Government?

  • Almost every day
    21%
  • 3-4 times a week
    17%
  • 1-2 times a week
    22%
  • Once every 2 weeks
    16%
  • Once a month
    17%
  • 1-2 times a year
    5%
  • Less than 1-2 times a year
    3%

5What is the main purpose of your visits to websites affiliated with Seoul Metropolitan Government?

  • To acquire information about tourism in Seoul
    52%
  • To do business related to Seoul City
    1%
  • To acquire information about life (e.g. culture, etc.) in Seoul
    22%
  • To acquire information, such as important news, about Seoul
    24%
  • Other
    8

6Overall, how would you rate your level of satisfaction with the website from your experiences on websites affiliated with Seoul Metropolitan Government?

  • Very satisfied
    66%
  • Slightly satisfied
    27%
  • Neither satisfied nor dissatisfied
    5%
  • Slightly dissatisfied
    1%
  • Very dissatisfied
    1%

7Please answer the following questions regarding some details of the official English website of Seoul Metropolitan Government.

7-1   The overall design and look of the website is well done.

  • Strongly agree
    27%
  • Agree
    69%
  • Neither agree nor disagree
    3%
  • Disagree
    1%
  • Strongly disagree
    0%

7-2   There is a variety of useful information on the website.

  • Strongly agree
    41%
  • Agree
    57%
  • Neither agree nor disagree
    2%
  • Disagree
    0%
  • Strongly disagree
    0%

7-3   It is easy to search for and find information.

  • Strongly agree
    26%
  • Agree
    60%
  • Neither agree nor disagree
    12%
  • Disagree
    2%
  • Strongly disagree
    0%

7-4   The website well represents the image of Seoul.

  • Strongly agree
    38%
  • Agree
    54%
  • Neither agree nor disagree
    7%
  • Disagree
    1%
  • Strongly disagree
    0%

7-5   There is a substantial amount of communication and participation on the message boards and forums.

  • Strongly agree
    25%
  • Agree
    53%
  • Neither agree nor disagree
    18%
  • Disagree
    4%
  • Strongly disagree
    0%

8The following questions are related to the official English website of Seoul Metropolitan Government as well as other affiliated websites focusing on transportation, culture, and tourism.

8-1   It is easy to find and connect to websites of related organizations, such as district office websites, from the official English website.

  • Strongly agree
    25%
  • Agree
    64%
  • Neither agree nor disagree
    9%
  • Disagree
    2%
  • Strongly disagree
    0%

8-2   It is easy to search for information on related organizations, such as district offices, from the official English website.

  • Strongly agree
    23%
  • Agree
    65%
  • Neither agree nor disagree
    10%
  • Disagree
    1%
  • Strongly disagree
    0%

9What do you believe should be given priority consideration in order to make the official English website of Seoul Metropolitan Government more convenient?

  • Overall design
    16%
  • Increasing communication by adding a social media function
    11%
  • Information update period (variety of information)
    17%
  • Quality of the contents (accurate and sufficient information)
    10%
  • Easy and quick information search
    22%
  • Addition of application functions, such as Internet map and virtual reality
    13%
  • Optimization for mobile devices
    8%
  • Other
    22

10What other information or services would you like to see on the official English website of Seoul Metropolitan Government in the future? Please include details below.

10-1   News on Seoul’s mayor.

  • 1240

10-2   Culture/tourism information.

  • 100%

10-3   Subway, bus, and other transportation information.

  • 100%

10-4   House/residence information.

  • 100%

10-5   Health/medical/welfare information.

  • 100%

10-6   Education information.

  • 100%

10-7   Job/business/investment information.

  • 100%

10-8   Other information.

  • 1178

 


 

※ The following questions request information on the personal characteristics of respondents. The answers will be used for statistical purposes only.

 Gender

  • Male
    32%
  • Female
    68%

 Age

  • Teens
    4%
  • 20s
    57%
  • 30s
    19%
  • 40s
    12%
  • 50s or older
    8%

 Nationality

  • 100%

 Occupation

  • Professional/ office worker/ manager/ professional technician
    43%
  • Production worker/ technician/ service worker
    3%
  • Self-employed
    12%
  • Housewife
    5%
  • Student
    28%
  • Military officer/ diplomat/ civil servant
    3%
  • Other
    65

 


 

▣ The following information is needed in order to provide a gift via a prize draw. It will be used only for the purpose of providing the gift.

 Respondent’s name

  • 100%

 Respondent’s e-mail

  • 100%

※ Thank you very much for your participation! The information contained in this survey will serve as a valuable resource in improving Seoul Metropolitan Government’s official English website.