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  • 2015 Seoul Metropolitan Government Official Website User Satisfaction Survey

    SMG 3356
  • survey_main(수정)

    2015 Seoul Metropolitan Government Official Website
    User Satisfaction Survey

    1Through which channels do you usually get information on the culture, tourism, transportation, housing, and welfare of Seoul City? Please indicate the TWO CHANNELS you use the most in order of importance.

    • Mass media (TV, newspaper, etc.)
      7%
    • Internet (news or searches via portal sites)
      32%
    • Social media (Twitter, Facebook, etc.)
      28%
    • Seoul Metropolitan Government’s official website
      18%
    • Promotional materials (brochures) on Seoul City
      7%
    • Public institutions (embassies, cultural centers, etc.)
      2%
    • Acquaintances (friends, colleagues, etc.)
      5%
    • Other
      8

    2How would you rate your interest in information about Seoul, including information regarding Seoul’s culture, tourism, transportation, housing, and welfare?

    • I am very interested in it
      94%
    • I am mildly interested in it
      5%
    • I am not interested in it
      2%
    • I am not interested in it at all
      0%

    3What kind of information about Seoul interests you the most? Please state TWO AREAS that interest you the most in order of importance.

    • Culture/tourism
      48%
    • Transportation
      11%
    • Homes/housing
      2%
    • Health/medical services
      4%
    • Education
      7%
    • Environment
      19%
    • Welfare
      1%
    • Economy/employment/business
      6%
    • Other
      51

    4How often do you visit the official English website of Seoul Metropolitan Government?

    • Almost every day
      21%
    • 3-4 times a week
      17%
    • 1-2 times a week
      22%
    • Once every 2 weeks
      16%
    • Once a month
      17%
    • 1-2 times a year
      5%
    • Less than 1-2 times a year
      3%

    5What is the main purpose of your visits to websites affiliated with Seoul Metropolitan Government?

    • To acquire information about tourism in Seoul
      52%
    • To do business related to Seoul City
      1%
    • To acquire information about life (e.g. culture, etc.) in Seoul
      22%
    • To acquire information, such as important news, about Seoul
      24%
    • Other
      8

    6Overall, how would you rate your level of satisfaction with the website from your experiences on websites affiliated with Seoul Metropolitan Government?

    • Very satisfied
      66%
    • Slightly satisfied
      27%
    • Neither satisfied nor dissatisfied
      5%
    • Slightly dissatisfied
      1%
    • Very dissatisfied
      1%

    7Please answer the following questions regarding some details of the official English website of Seoul Metropolitan Government.

    7-1   The overall design and look of the website is well done.

    • Strongly agree
      27%
    • Agree
      69%
    • Neither agree nor disagree
      3%
    • Disagree
      1%
    • Strongly disagree
      0%

    7-2   There is a variety of useful information on the website.

    • Strongly agree
      41%
    • Agree
      57%
    • Neither agree nor disagree
      2%
    • Disagree
      0%
    • Strongly disagree
      0%

    7-3   It is easy to search for and find information.

    • Strongly agree
      26%
    • Agree
      60%
    • Neither agree nor disagree
      12%
    • Disagree
      2%
    • Strongly disagree
      0%

    7-4   The website well represents the image of Seoul.

    • Strongly agree
      38%
    • Agree
      54%
    • Neither agree nor disagree
      7%
    • Disagree
      1%
    • Strongly disagree
      0%

    7-5   There is a substantial amount of communication and participation on the message boards and forums.

    • Strongly agree
      25%
    • Agree
      53%
    • Neither agree nor disagree
      18%
    • Disagree
      4%
    • Strongly disagree
      0%

    8The following questions are related to the official English website of Seoul Metropolitan Government as well as other affiliated websites focusing on transportation, culture, and tourism.

    8-1   It is easy to find and connect to websites of related organizations, such as district office websites, from the official English website.

    • Strongly agree
      25%
    • Agree
      64%
    • Neither agree nor disagree
      9%
    • Disagree
      2%
    • Strongly disagree
      0%

    8-2   It is easy to search for information on related organizations, such as district offices, from the official English website.

    • Strongly agree
      23%
    • Agree
      65%
    • Neither agree nor disagree
      10%
    • Disagree
      1%
    • Strongly disagree
      0%

    9What do you believe should be given priority consideration in order to make the official English website of Seoul Metropolitan Government more convenient?

    • Overall design
      16%
    • Increasing communication by adding a social media function
      11%
    • Information update period (variety of information)
      17%
    • Quality of the contents (accurate and sufficient information)
      10%
    • Easy and quick information search
      22%
    • Addition of application functions, such as Internet map and virtual reality
      13%
    • Optimization for mobile devices
      8%
    • Other
      22

    10What other information or services would you like to see on the official English website of Seoul Metropolitan Government in the future? Please include details below.

    10-1   News on Seoul’s mayor.

    • 1240

    10-2   Culture/tourism information.

    • 100%

    10-3   Subway, bus, and other transportation information.

    • 100%

    10-4   House/residence information.

    • 100%

    10-5   Health/medical/welfare information.

    • 100%

    10-6   Education information.

    • 100%

    10-7   Job/business/investment information.

    • 100%

    10-8   Other information.

    • 1178

     


     

    ※ The following questions request information on the personal characteristics of respondents. The answers will be used for statistical purposes only.

     Gender

    • Male
      32%
    • Female
      68%

     Age

    • Teens
      4%
    • 20s
      57%
    • 30s
      19%
    • 40s
      12%
    • 50s or older
      8%

     Nationality

    • 100%

     Occupation

    • Professional/ office worker/ manager/ professional technician
      43%
    • Production worker/ technician/ service worker
      3%
    • Self-employed
      12%
    • Housewife
      5%
    • Student
      28%
    • Military officer/ diplomat/ civil servant
      3%
    • Other
      65

     


     

    ▣ The following information is needed in order to provide a gift via a prize draw. It will be used only for the purpose of providing the gift.

     Respondent’s name

    • 100%

     Respondent’s e-mail

    • 100%

    ※ Thank you very much for your participation! The information contained in this survey will serve as a valuable resource in improving Seoul Metropolitan Government’s official English website.

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