Bureau and Corporate Funded Body
The Seoul Metropolitan Government has launched the 2014 Healthy Weight 3.3.3. Project with the participation of 17,415 Seoul citizens. The Heathy Weight 3.3.3. Project is a weight-loss program designed help participants lose 3kg over 3 months, and maintain that weight for the following 3 months. It was first launched in 2013, after the 2012 Community Health Survey revealed that the obesity rate in Seoul had been on an upward trend for four consecutive years and one out of every four citizens were considered obese.
For this year’s project, any citizen wishing to participate was welcome to apply between April and June 30th through the Healthy Weight 3.3.3. Project website (www.health100.or.kr), with a total of 17,415 citizens applying for the program. Among them, 83 people also signed up for the 6.6.6. Program, in which the participants will lose 6 kg over 6 months and maintain their new weight for 6 months.
[Namsan (Mountain) Walking Event]
The Seoul Metropolitan Government will provide nutrition counseling and organize physical activities, physical examinations, and other programs, such as “Walking through the Attractions of Seoul,” “Jump Rope Class for Teens,” and “Making a Healthy Workplace.” At the end of the program in September, participants will be weighed to see how much weight they lost. The Healthy Weight 3.3.3. Project Evaluation Competition, the final part of the program, will be held on October 11, Obesity Day, to tally up the weight loss of all the participants. The biggest loser will be selected, and various health-related mementos and gifts will also be provided. Furthermore, in cooperation with the Korea Yakult Corporation, the Seoul Metropolitan Government will deliver about nine tons (expected) of rice, an amount equivalent to the weight that the participants will have lost, to low income families.
[Health Management Programs]
In 2013, 5,812 participants lost a total of 9,580kg, and this year the project was expanded to include not only individual participants but also groups from companies and schools. The school programs are operated in connection with the Office of Education, community health centers, school nurses, and physical education teachers. During school hours, physical activities such as 10-minute exercise during recess, stretching, jump rope activities, and stair climbing are provided as part of the program, and community health centers offer metabolic syndrome management plans during the school vacation. Company programs include body composition measurement at community health centers and obesity prevention programs, such as metabolic syndrome management, physical activities, and nutrition counseling, as well as behavioral modification counseling for individuals and walking clubs for workers.