SEOUL, SOUTH KOREA, May 17, 2018 – The number of visitors to “Seoullo 7017” (hereinafter “Seoullo”) has exceeded 10 million since it opened one year ago on May 20, 2017.
An average of 30,000 people visited this elevated pedestrian road on weekends, and 20,000 on weekdays. Among them, about two million were foreigners – Asian countries accounted for the most: Taiwan (18%), Japan (13%) and Hong Kong (10%), followed by the United States (10%), Canada (3%) and France (3%).
By age group, 20s (26.1%) and 30s (23.9%) were the biggest group who visited Seoullo the most. As to places used to get into Seoullo, Seoul Station Square (41.1%) and Namdaemun Market (19.7%) were the two most ones used.
Meanwhile, the number of visitors to the Namdaemun market has also increased by 20 percent since the opening of Seoullo. The Seoul Metropolitan Government has been making collaborations with universities and merchants to revitalize local industries.
So far, a total of 1,305 festivals and events have taken place on Seoullo. Tree and flowers planted on the one kilometer-long road went through four seasons of Seoul for the last one year, and have a survival rate of about 95 percent to serve as a “mini-forest” in downtown Seoul.
Many international media including The Guardian, The Financial Times and CNN had covered it as a successful urban regeneration project, and officials from more than 20 countries came to learn about how to transform an unused highway into a lively pleasant pedestrian road in the center of the city.
According to a survey by the Seoul Institute, the satisfaction of Korean visitors about Seoullo was 5.49 point out of 7. They responded they visited it usually for the purpose of taking a rest and a walk, or enjoying views of downtown Seoul on there. The places they visited before or after visiting the Seoullo were, they answered, Namdaemun Market (38.6%) and Seoul Station (23.9%).
63.6 percent of respondents among merchants and local residents answered positively about the road – especially they saw it positive in terms of increased visitors (3.85 points out of 7), increased land prices (3.99 points), increased rent fees (4.06 points), convenience of moving between nearby areas, such as Hoehyeon-dong and Malli-dong (3.60 points), and increased attention to the city’s urban regeneration project (3.56 points).
Overall satisfaction rate by foreign visitors was also as high as 83.8 percent. 89.3 percent of foreign respondents answered they were satisfied with its great views – and safety (87.9%), walking environment (86.5%), connectivity to surrounding tourist sites (86%) and trees and flowers (85.5%).
After visiting Seoullo, they answered its positive image has been increased to 96.6 percent from 51.2 percent, and 84.1 percent said that they would strongly recommend it to others.
Celebrating the first anniversary of Seoullo, the Seoul Metropolitan Government plans to have a comprehensive overview of its local businesses, nature and ecology, festivals and events, international attention, and citizen participation in order to make it a more loved place by citizens and visitor alike for a walk and a rest in the center of Seoul.